Don’t get us wrong. Those large letters proclaiming the name of your business on the sides of your construction equipment do go a long way, no doubt. But today, there are many additional ways to market your business to help ensure that people not only know your name, but also what it stands for. As the 2019 asphalt season is starting to kick off for many across the country, there are many marketing strategies contractors can use to enhance brand awareness.
Effective Marketing Strategies Contractors Should Consider Using
For veterans, the following marketing tips for contractors may be business as usual. For those new to the industry, however, considering the following 5 relatively inexpensive marketing ideas may help you think outside the box in order to grow your business.
1. Online Presence
Most of the time a customer’s first impression will come from your company’s online presence. Whether it is your company website, social media pages, or online reviews, you need to capitalize on creating a positive online presence that will convey your company’s message. Encourage customers to leave online reviews or post testimonials speaking to the quality of work your company performs.
If you are a contractor in a highly competitive area it may be worth investing in a Google AdWords campaign to keep your company listing at the top of the rankings.
You also should regularly post blogs or other updates on your website and then share them on social media. Over time, you will become known as a source of educational, relevant information your prospects need, and they will also know what types of products and services you provide.
2. Yard Signs
Yard signs are usually a go-to for quick and easy advertising for asphalt contractors, and as simple as they are, they work. Get a thousand made up at the beginning of the season and leave them at each job you complete. If you don’t have an eye for design, don’t be afraid to enlist the help of a graphic designer. It is a low-cost investment that will go a long way.
3. Word of Mouth/Referrals
Word of mouth and referrals are arguably the most important marketing tools a contractor can have. If you offer a quality service for an affordable price, customers will refer you to their friends, family members, and colleagues. When you finish a job and your customer is satisfied, leave business cards with them to distribute after the fact. Word of mouth is a contractor’s number 1 marketing tool.
4. Professional Appearance
Maintaining a professional appearance will convey the message that you are a trusted contractor that offers quality work. Make sure any decals on trucks and equipment are on brand, consistent, and clean. Spend the money to have them professionally made by a reputable designer.
Also remember that your employees are an extension of you and your company; providing them with company-branded work attire will further enhance your company image.
5. Networking Events/Sponsorships
Joining local clubs or organizations is a great way to network with other local business owners and get your company in front of commercial property owners.
Take it one step further if you can afford it by sponsoring a local little league team or something similar in order to make your company more visible. This is among many marketing strategies contractors can use to show people they are ready and willing to support their community.
Contact Us to Learn More
KM International has been in the business of providing high-quality asphalt maintenance equipment for more than 30 years. Undoubtedly, implementing the most effective marketing strategies contractors can use is a factor that has made us a leader in the industry.
Of course, the exceptional quality of our products and service is our most powerful tool.
Want to know more about KM International’s line of construction equipment? Visit our website or call us at (800) 492-1757.